Client

National Stock Exchange

Project

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Company Profile

National Stock Exchange of India Limited is the leading government owned stock exchange of India, located in Mumbai, Maharashtra. It is under the ownership of Some leading financial institutions, Banks and Insurance companies. NSE was established in 1992 as the first dematerialized electronic exchange in the country.

Categories

Branding
Software
Technology
Design

Challenges

The exchange believes that technology will continue to provide the necessary impetus for the organization to retain its competitive edge and ensure timeliness and satisfaction in customer service. In recognition of the fact that technology will continue to redefine the shape of the securities industry, the exchange stresses on innovation and sustained investment in technology to remain ahead of competition. With the ever increasing penetration of mobile connectivity as against internet penetration in the country, the exchange believed strongly that going mobile would assist in its above mentioned goal. Providing access to real time market information and transaction capability across all mobile devices was the requirement. One clear demand by the client was the best of breed application with a compelling user experience to ensure large scale diffusion and use of the application.

Solution

Market Simplified having successfully launched mobile trading app with some of the top brokers globally our approach towards solutioning for a mobile trading application natively built across all OS, has always been that of customization and cocreation in order to churn out a best in breed solution which was very much acknowledged and appreciated by the client before engaging. The biggest challenge and now a testimony to Market Simplified capabilities is the solution ensures maximum coverage across a multitude of devices in India. Devices that aren’t necessarily smart, yet more than 60% of the indian population uses them.

Results

  • 500,000 + users  
  • Coverage achieved across 90% of devices including feature & smart phones to maximize usability across a wide user spectrum  
  • Completely self-serviced with additional value added features provisioned
  • Engage customers anywhere with specific content, market data and technical indicators