Client

Aditya Birla Money

Project

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Company Profile

  • Aditya Birla Money is a Subsidiary of Aditya Birla Financial Services Group
  • Ranks Among Top 5 Fund Managers in India
  • USD 20.4 Billion + Assets Under Management
  • 5.5 Million + Customers

Categories

Branding
Software
Technology
Design

Challenges

  • Integrating multiple data sources and Banking systems
  • Aggregate and Categorize customer spending data on the mobile
  • Cross sell financial products

Solution

Mobile App

 Native mobile app for iPhone and Android platform

  • MyMoney: Snapshot of all the finances consolidated in a single screen.
  • MyWallet: Categorize and add the expenses seamlessly on the go.
  • Expense Manager: All the transactions automatically categorized and visualized via an interactive pie chart.
  • Investment Tracker: Track all the investments such as Mutual Funds and Equity in a single place.

Middleware

 


Results

  • 5 Million + Users
  • Reduced customer acquisition cost
  • Cross selling of investment products