Client

Edelweiss

Project

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Company Profile

  • Subsidiary of Edelweiss Group
  • Serves more than 6,30,000 customers.
  • Strong presence in 245 cities with a huge network of 1134 branch offices and sub brokers
  • One of the top 10 retail brokers in India

Categories

Branding
Software
Technology
Design

Challenges

  • Simplify the complex Options trading
  • Provide traders with intelligent real-time market data
  • Educate traders on a variety of investment strategies

Solution

Mobile App

Native mobile application that runs on Android, iOS and Windows Phone platforms

  • Dashboard: Market and Account information precisely consolidated in a single view.
  • Watchlist: Customizable watchlist to list and monitor your favourite stocks.
  • Idea Hub: A powerful tool that helps traders browse actionable option trade ideas
  • Option Chains: Provides traders with real-time quotes for each leg of virtually every option strategy. Comes handy in building complex spreads and place trade in a click
  • Walk Limit: Eliminates the time consuming process of manually modifying spread orders by automatically updating the order with most favourable price.
  • Charts: State-Of-Art charting with more than 27 inline and outline technical indicators for better analysis.
  • All-in-one trade ticket: Easily place advanced Options, Stock and Futures orders on a single screen. Named the “industry standard for placing orders” by Barron’s

Middleware

An Omni-Channel platform interface that connects multiple broking systems to multiple access channels.

Architecture

Capabilities

  • Integration: Seamlessly connects to OMS such as Omnesys. Also efficiently integrate with 3rd party APIs such as Heckyl and FinoUX for news and data.
  • Security: Uses multiple approaches such as session management, data encryption and device activation to provide an additional layer of security.
  • Notification: Facilitates Push Notification Management. Notifications can be triggered either globally or specific to a set of customers based on giver criteria.

Results

  • 100% year on year growth in trading volumes via EMT.
  • Most top-rated mobile trading app with 4.2/5 ratings in Google Play Store.
  • More than 47,000 downloads.