Client

IndusInd Bank

Project

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Company Profile

IndusInd Bank Limited is a new-generation Indian bank headquartered in Pune The bank offers commercial, transactional and electronic banking products and services. IndusInd Bank was inaugurated in April 1994 by then Union Finance Minister Manmohan Singh. IndusInd Bank is the first among the new-generation private banks in India.

Categories

Branding
Software
Technology
Design

Challenges

  1. Existing mobile banking app with limited features and an App Store rating of only 3.2
  2. Low mobile banking adoption rate among customers
  3. Out-of-box mobile banking product which lacked user experience and scope for customization

 

Solution

Being a thought leader in revolutionizing and digitizing products for financial institutions for more than a decade, Market Simplified “Experience Engineered” cutting edge User Experience Design based on Design Lead Engineering principle. The following are the pillars upon which the UX is built:

  • Users
  • Business Requirement
  • Content
  • Channel

Key Highlights

  • Futuristic login to help you get into your app quickly and enjoy uncompromised safety and convenience
  • Perform multiple operations on a single well organized and clutter free screen
  • Seamless navigation that lets you move from one screen to another with a user friendly menu
  • Reduce your cognitive burden with clear screens and easy navigation between tabs
  • Gain Clarity over density and set your bills on Autopay and never miss a due date
  • Customizable screen options personalized according to your needs and requirements
  • Add payee and transfer money in a jiffy with our User-friendly navigation

Results

  • 450% growth in mobile banking adoption (50K to 500K in 2 years)
  • Increase in app store ratings from 3.2 to 4.4